The Standard Analysis Package is designed for organisations that need in-depth reporting on online campaigns and search marketing programs, and require no customisation of the pre-configured WebTrends reports.

The Standard Analysis Package is equivalent to what was the Marketing package and includes:

• Marketing Package Reports
• Visual Path Analysis
• Interactive Reporting Console (drill-down, drill across, quick query, ad-hoc query, and report bookmarks)

Advanced Analysis Package

The Advanced Analysis Package is designed for organisations that need the flexibility of custom reporting and need to track campaign and product mix performance as they relate to revenue results.

The Advanced Analysis Package is equivalent to what was the Commerce Package and features all the functionality of the Standard Analysis Package plus:

• Commerce Package Reports 
• Custom Reports
• Advanced SmartView browser overlay

Add-on modules are available to allow organisations to start with the level of functionality that makes the most sense and increase the capabilities of the WebTrends solution as the web analytics needs grow over time.