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| The WebTrends Standard Analysis Package allows you to prove and improve the impact of online marketing campaigns on your web channel. It is designed for companies that need in-depth reporting on online campaigns and search marketing programs, and require no customisation of the pre-configured WebTrends reports. |
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- Increase your campaign ROI:
- Identify top performing campaigns and eliminate poor performers.
- Measure and compare performance of your online demand channels—search, affiliates, email, banners and more - down to individual campaign using pre-defined campaign drilldown hierarchy.
- Accurately identify which campaigns drive the highest conversion by measuring the number of unique visitors that respond to each campaign.
- Measure the performance of paid and organic search: identify the impact that search terms have on your online sales.
- Identify your valuable visitors by Life Time Value and measure Life Time Value by campaign.
- Understand the geographic distribution of your web site visitors down to area code and measure the impact of your campaigns by geography.
The Standard Package features
- Marketing Package Reports
- Performance Dashboards
- Standard and Customizable Overview Dashboards
- Standard and Customizable User Templates
- Business Intelligence Integration (ODBC Data Access)
- Visual Path Analysis
- Visual 5-Point Scenario Analysis
- SmartReports and report export capability
- SmartView browser overlay
- Interactive Reporting Console (drill-down, drill across, quick query, adhoc query, and report bookmarks)
- In-product Customer Center (documentation and web-based training)
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