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| The WebTrends Advanced Analysis Package is designed for organisations that need the flexibility of custom reporting and conversion results for campaigns and product mix performance and need to track campaign and product mix performance as they relate to revenue results. |
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With it, you can:
- Use the WebTrends 5-point scenario analysis to determine what landing pages are driving people into your shopping cart and identify key exit pages that detour people from converting.
- Quickly identify top performing products to increase sales:
- Leverage WebTrends Product Drilldown to easily view and compare product performance from product category down to individual SKU.
- Have a complete view of all your product performance results in one view—from average order value, revenue, orders—including custom results that are unique to your online business.
- Identify which campaigns and search terms (paid or organic) drive the highest sales and which products are being sold per campaign or search term.
- Determine which visitor segments drive the most revenue for your organization:
- Isolate products and campaigns that are most effective at converting new buyers.
- Determine which products and campaigns are most effective at driving repeat sales.
- Measure how onsite search drives product sales and isolate customer needs based on terms that are searched for but produce no results.
The Advanced Analysis Package features
- Commerce Package Reports
- Custom Reports
- Advanced SmartView browser overlay
- Marketing Package Reports
- Performance Dashboards
- Standard and Customizable Overview Dashboards
- Standard and Customizable User Templates
- Business Intelligence Integration (ODBC Data Access)
- Visual Path Analysis
- Visual 5-Point Scenario Analysis
- SmartReports and report export capability
- SmartView browser overlay
- Interactive Reporting Console (drill-down, drill across, quick query, ad-hoc query, and report bookmarks)
- In-product Customer Center (documentation and web-based training)
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